After a month that saw the largest event ever on the ground’s of Burl’s Creek Entertainment Centre with 70,000 strong on site for the Rolling Stones, this August will see a return to relative normalcy when a mere 40,000 country music fans pack the field for the Annual Boots and Hearts Festival.
Of course, Boots and Hearts is normally the big numbers event for the season. It’s been a consistent success since its launch in 2012. In fact, the 2018 edition was recently announced as the only Canadian nominee for the Academy of Country Music (ACM) Festival of the Year award.
This year’s festival once again features more than 35 artists over 4 days and nights from August 8-11.
In a year that has seen the abrupt cancellation of two major planned music festivals in the area alone, Roxodus and Hair in the Fair, it’s probably worth taking a look at what Boots and Hearts does so well.
Firstly, using a venue like Burl’s Creek, that is well established and understood logistically is a huge plus. It’s not just that the venue is known to the audience, but having hosted festivals for years means no unexpected logistical and cost overruns.
It’s also worth noting that Boots and Hearts is catering to a market that isn’t oversaturated. Rock music events are nearly everywhere in Ontario in the summer, with comparatively few for country music. To boot, the artists at Boots and Hearts are nearly all contemporary chart toppers or up and coming acts. A look at the above mentioned cancelled fest’s lineups tell a very different story.
“Boots and Hearts has become known as the summer event where fans can expect to see both current and rising stars over four days of music”, said Lisa Zechmeister, Director of Booking and Development. “This year’s lineup delivers exactly that, with a new guard of talent featured amongst mega hitmakers.”.
Lastly, and most importantly, it’s the curation of the lineup itself that has made this festival award-worthy and therefore an annual destination for fans. This year’s big headliners, Jason Aldean and Miranda Lambert, are not just hitmakers with recent records charting all over the world but they are both recognized as great live performers as well.
From the top on down, the Boots lineup is intentionally designed to delight today’s country music fan. Maren Morris, Cole Swindell, Kane Brown, Kip Moore, Chase Rice, Michael Ray, Tim Hicks, Carly Pearce, Mitchell Tenpenny, LANCO, Ashley McBryde, and Morgan Wallen will all get it on the fun.
As if the lineup and location wasn’t enough, the fest also includes ,their beloved LED ferris wheel, carnival games, beach volleyball court and Instagram-worthy photo installations as well as, for the first time, reserved RV camping and reserved tent camping, offering 400 square feet of additional space per tent campsite, to accommodate larger groups looking to camp together during the four-day event
“We strive to bring the very best in country music to fans and we are humbled by the industry’s recognition,” said Eva Dunford, Co-Founder, Republic Live. “We couldn’t be more excited for another great festival this year and are confident our fans will feel the same.”
It looks good for Boots and Hearts not just this year, but into the future as well. They know what works and seem to genuinely enjoy making it work for their audience every year.