Simcoe County offers Cultural Ambassador Training to support diversity awareness in the workplace and community

In anticipation of #ITSTARTS month in March, the County of Simcoe Local Immigration Partnership is bringing back Cultural Ambassador Training for the third year in a row. These sessions offer valuable education and tools to support participants in leading diversity awareness in their workplace and communities. The sessions also provide an overview of the #ITSTARTS social media campaign running throughout March.

#ITSTARTS aims to raise awareness about multiculturalism and reduce racism and discrimination in our communities. The social movement encourages Simcoe County residents to complete an #ITSTARTS card and share a photo or video through social media using the hashtag #ITSTARTS. Residents are also asked to tag @simcoecounty (Twitter), @CountyofSimcoe (Facebook) and @CountyofSimcoe (Instagram) in their messages.

“As Simcoe County continues to grow, our local communities are proudly welcoming more and more new residents from different cultures, ethnicities and backgrounds,” said Warden George Cornell. “Sixty-one thousand newcomers, speaking more than 100 different mother tongues, now call Simcoe County home. Our ambassador training program combined with the #ITSTARTS campaign help recognize the importance of our growing diversity.”

​Training sessions are available throughout Simcoe County:

  • February 12 – Midland – Midland Public Library – 320 King St. from 1 p.m. to 4 p.m.
  • February 13 – Orillia – Orillia Public Library – 36 Mississaga St. W. from 9 a.m. to 12 p.m.
  • February 19 – Bradford – Bradford Public Library – 425 Holland St. W. from 1 p.m. to 4 p.m.
  • February 20 – Midhurst – County Administration Centre – 1110 Hwy. 26 from 9 a.m. to 12 p.m.
  • February 20 – Midhurst – County Administration Centre – 1110 Hwy. 26 from 1 p.m. to 4 p.m.

Online registration is available, however space is limited.

#ITSTARTS cards, in both English and French, are available at local libraries. The card can also be downloaded through, which hosts resources, tips, and tools on taking safe and purposeful action against racism and discrimination. Videos and photos throughout the month will be shared and promoted through the County’s website and social media channels.

The initiative, in its fourth year, is supported by the Local Immigration Partnership including Barrie Public Library, Georgian College, the Ethnic Mosaic Alliance, Lakehead University, Simcoe County District School Board, South Simcoe Police, OPP, Welcome Centre Immigrant Services (mobile unit) and YMCA of Simcoe Muskoka.

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