Weekend long music festivals used to be considered a losing endeavour in North America. Even the legendary, prototypical, grandfather of all festivals, Woodstock lost over a million dollars in 1969. Despite presenting a musical Utopia for fans, they just didn’t seem to work on this side of the Atlantic.
In Europe however, starting in the 1970s, festival organizers seemed to crack the code. Glastonbury, Isle of Wight, PinkPop, Roskilde, and Reading festivals have become annual destinations for millions of fans. After decades of success overseas, promoters in North America have spent the last ten years or so importing the blueprint perfected by these European festivals.
Enter Roxodus, a modern rock festival in its inaugural year. Set against the hills of Blue Mountain, Edenvale Airport, a former Canadian Airforce training facility, will play host to some of the largest rock acts in the world from July 11-14.
Aerosmith, yes that Aerosmith, is headlining the festival on the 14th supported by Candian alt-rockers Matthew Good, Theory of a Deadman, and I Mother Earth.
Saturday the 13th sees Kid Rock, Alice Cooper, and Peter Frampton sharing the bill for an eclectic mix of over the top and understated rock classics. The bill aso features Canadian 80s band, Strange Advance to boot.
Not to be outdone, the Friday lineup includes Canadian rockers Saga and Prisim but goes on to feature Blondie, Billy Idol, Cheap Trick and the storied southern rock of Lynryd Skynyrd.
Of course, first up on Thursday are Canadian stalwart rockers like Lee Aaron, Headpins, Honeymoon Suite, Headstones and Big Wreck. As if that wasn’t a full night, headliners Collective Soul and Nickelback will be closing out the festival’s first day.
In recognition of Canadian service members and their families, the festival will honour veterans and active duty military with a special tribute on opening night, as well as provide discounted ticket pricing to the military community.
“We’re determined to deliver a festival experience unlike any other in Canada,” said Alan Cross, famed broadcaster and ambassador of Roxodus Music Fest. “We’ve sourced the best of everything – from our astonishing lineup of superstars, food and beverage partners, activation areas and creative spaces.”
Much like the longstanding festivals across Europe, there is camping available on site for the weekend, as well as RV packages. The festival site will also many amenities including showers, available ice and water, handwashing stations, charging stations, and 24hr Medical and Security presence.
Tickets for the festival are available in single-day, weekend long, and VIP options.
They can be purchased at roxodus.com