More than 150 employees, owners and operators working in the Simcoe County manufacturing sector turned out for the third annual Manufacturers’ Forum on Nov. 21 at Tangle Creek Golf and Country Club in Thornton. The event was hosted by the Simcoe County economic development office, in partnership with the Cities of Barrie and Orillia, Georgian College, Lakehead University and the Excellence in Manufacturing Consortium.
The forum included panel discussions, networking opportunities and insights on how businesses can adapt and diversify. Attendees also heard from MPP Michael Parsa, economic development parliamentary assistant and a keynote address from Jayson Myers, head of the Next Generation Manufacturing Supercluster.
The county used the platform to make a splash with its new marketing and advertising campaign, Made In Simcoe County. The multi-channel campaign includes TV, radio, billboard, print, online and social media placements to feature manufacturing success stories in an effort to promote career opportunities in the sector, connect job seekers with regional employers and tout innovation occurring in the region.
The 2018 campaign features manufacturing success stories from AGNORA (Collingwood), Baxter Canada (New Tecumseth), Honda Canada Manufacturing (Alliston), Keebee Play (Midland), MacLean Engineering (Collingwood) and Tempo Plastics (Innisfil). The county economic development office has a call out for 2019 participants. Manufacturers are encouraged to contact [email protected] to share your made-in-Simcoe story.
Visit madein.simcoe.ca for more details about the campaign.